Sony CEO Explains Partnership with Microsoft on Streaming, Says Console Market Is Niche

Sony CEO Explains Partnership with Microsoft on Streaming, Says Console Market place Is Niche

Sony CEO and president Kenichiro Yoshida had the chance today to explicate in much greater detail the reasons that led the Japanese tech behemothic to the strategic partnership with Microsoft announced a few days agone. At the company'due south Investors Relations 24-hour interval 2019, the Sony CEO replied to a question on this very topic with the following argument:

On our collaboration with Microsoft and the probable size of information technology nosotros accept in listen, at this point in time in social club to accept a broader and deeper give-and-take we accept signed a Memorandum of Agreement. Over the long term, the cloud and streaming services tendency will mature, simply it is very hard to ascertain the timeline.

We've been working with streaming services over the terminal v years and there are various difficult aspects. The network latency, for one. Some examples I could cite, for instance, the typical means of minimizing latency is the placement of servers on the edge closer to users, but moving servers closer to ane group of users can hateful increasing latency for another group of users. And also, there will be an encoding process at the very finish, and how we can minimize the time for pinch is another claiming. And likewise, in social club to brand it a viable business, what would be the business model? Our service is a subscription model now, but depending on the game, one could exist played for fifty or a hundred hours and for someone playing one game like this, what is the advantage of a subscription service per calendar month, the all-yous-tin can-play type of model? And then in terms of engineering and services, there are diverse aspects we would like to await into with Microsoft going frontward, peculiarly in terms of streaming solutions. We would similar to continue through collaboration. On our side, Toru Katsumoto (EVP in charge of R&D) will be leading the initiative and keep to carry out discussions.

Equally expected, the goal is to leverage Microsoft's Azure infrastructure to improve the gameplay feel (peculiarly with regards to latency, arguably the biggest issue when streaming games through the deject), simply Sony is also looking to evaluate alternative business models for its PlayStation Now service that's currently subscription only.

To sympathise how disquisitional games streaming is to Sony's overall plans for the side by side generation, nosotros should as well look into some other respond provided by the Sony CEO, where he called the console market a 'niche'.

Every bit we speak, we provide, as I said, the immersive business and feel is something we would like to keep to place importance on. If you await at the game industry as a whole, the console market is not a major market, rather information technology'due south a niche market place if you will. But for core gamers, immersive experiences are something we would like to value. In this respect, for the time existence, the panel as something that brings about calculating functionality to the users is very of import, but on the other hand, technology will progress and and so as I said today, the Remote Play and PlayStation Now, the streaming services will be worked on in parallel, that is what nosotros are doing at this moment.

With Nintendo also rumored to exist interested in providing game streaming through Microsoft'due south Azure cloud network and Google preparing to launch its Stadia platform, the cloud gaming revolution seems closer than ever, with merely Amazon still keeping to the shadows for the time beingness with its rumored service.

Source: https://wccftech.com/sony-ceo-partnership-microsoft-console-market-is-niche/

Posted by: judgemolon1941.blogspot.com

Share this post